Social Media Integration

Social media integration is the process of installing social media communications channels within an organization. It is a necessary process for businesses to undergo in order for them to take full and efficient advantage of opportunities and to reduce the risks of engaging in a two-way dialogue with their constituents and stakeholders online.

Alignment
We help to get the right departments and team members in alignment about your organization’s approach to the social web. Alignment is critical because social media communications can sometimes require the active participation of customer service departments, public relations, product development teams, and ecommerce teams. Everyone should understand the opportunities, the risks, and what’s in it for them.

Processes and Tools
Effective social media management within an organization requires the right processes and tools to be effective and efficient. We have a deep understanding of both. See PurpleMeteor – our social media planning tool as a functional example of our expertise.

Human Resources
What kind of team roster do you need to manage your social media communication channels over the short and long term? We help you look across your organization to find opportunities to leverage existing personal and/or help guide you in hiring the right personnel to suit your social media management needs.