Sonecast

The Small Business Social Media Opportunity

Tola — Fri, 12 Jun 2009 21:57:08 +0000

Social media is a fantastic opportunity for small businesses to take advantage of a powerful emerging marketing channel. This new marketing channel is on the rise and will take its place next to email and print advertising, fast becoming one of the most effective ways to reach new and existing customers for your business.

The first step is to transform your marketing messages into social media that can be posted to social networks, content sharing web sites, blogs, and your own current web site.

Sonecast can help you develop your social media marketing channel with our set of support services and cutting-edge software. We bring practical solutions that will help you to acquire new customers and retain your existing ones.

Optometrist sees the value in Social Media

Tola — Wed, 17 Jun 2009 13:58:06 +0000

This is a good article that shows how an optometrist in Tampa, Florida uses social media as an effective marketing and communications channel.

How do You Manage Your Social Media Projects?

Tola — Sat, 13 Jun 2009 02:41:23 +0000

That’s the big question we want to know! Help us take this short survey as we dig for the answer.

Social Media Usage & Small Businesses

Tola — Sat, 13 Jun 2009 00:27:15 +0000

Check out this recent article by eMarketer about social media and small businesses which says that over 260,000 small businesses are currently using social media tactics.

Ego vs. Object

Tola — Mon, 07 Jan 2008 17:36:20 +0000

One of the really important things to consider when pondering your social media strategy the differences between ego-centric and object-centric networks. There have been some very good posts on this subject and I list them below – but here’s our abridged take on the subject:

Ego-centric Networks

Represented by sites like Facebook and Myspace
User profiles are the main focus
Advertising and marketing in this environment is more difficult (communities can be averse to intrusive marketing pitches).
Sites may be subject to trends/fads as the dynamics of the community change

Object-centric Networks

Represented by sites like Flickr and Youtube
Content is the main focus
Content spam and keyword hijacking can be problematic
Sites are less subject to trends or fads as they are essentially content storage utilities

Some very good posts on the subject:

Fred Stutzman: Social Network Transitions, Joshua Porter: Will Flickr and Youtube outlast Myspace and Facebook?, and Michele Martin: Egocentric vs. Object Centric Networks: I Think I Know the Problem With Ning.